I've been asked: what's the point of teaching companies to make a profit? Shouldn't we help people who really need it instead?
When companies make a profit they do something or other than is profitable, and they're more likely to create jobs.
People working in profitable companies feel better because, by and large, motivation comes from success, not the other way around.
Profitable companies are also likely to be doings something their customers like, and are ready to pay the asking price for.
But in the end, it's not the profit: it's how we achieve it. Human beings crave meaning and purpose in what they do, to varying extent. Keeping a boring or unpleasant job for the cash is never much fun. Teaching companies to be more profitable by putting purpose back into every job is the aim - this is where individual fulfillment aligns with the company's destiny.
This is the point of it all: how can we create the conditions so that every person sees the point of their job and leads in putting purpose ahead of procedure.